Random Acts of Green’s “HallowGreen Challenge” aims to scare away eco-anxiety – and have a little fun. HallowGreen encourages people to think about the impact their day-to-day actions have on our planet and encourages them to move beyond “just recycling” by exploring new ways to be green.

Nearly 70% of Canadian adults celebrate Halloween (2014) and 3,924,041 Canadian children between the ages of 5-14 years old go trick-or-treating (2017) – but the COVID-19 pandemic has left many wondering how they can safely participate in spooky festivities this year.

Random Acts of Green’s virtual way to celebrate Halloween can build awareness and keep everyone engaged in climate action – like composting, air drying clothing, or refusing single-use plastics – while keeping people safe from the virus. 

Random Acts of Green CEO, Jessica Correa, knows that fun challenges like this encourage and inspire people to take action.

“No matter which environmental problems gives you nightmares – food waste, plastics in the ocean, climate change, deforestation, biodiversity loss, pollution, water scarcity, or overpopulation,” notes Jessica Correa, CEO of Random Acts of Green, “they all demand the same thing: people acting together.” 

Citizens, school boards, classrooms, offices and businesses were encouraged to take the virtual HallowGreen Challenge during the month of October to inspire more people to take climate action.

It offered a unique way to build awareness about things we can do for the planet, while also staying safe in uncertain times.

We are grateful for your participation in the challenge and are touched by the kind words and feedback we’ve had this year.

2020 has been our spookiest year yet and we are amazed at how far HallowGreen has come and how far the challenge reached.

It’s been a challenging year for everyone due to COVID-19, but that doesn’t stop the momentum for climate action – and you’ve helped us prove that. 

We’ve helped showcased that the actions you take, matter, when done together.


We’d like to share with you the Top Successes of the HallowGreen Challenge of 2020.  


1. Completed tombstones, showcasing unity

The completed tombstones showcased the power of individual actions – when done together. Many individuals participated – which may not seem like much alone – but when you add them up, you can see a sea of individuals acting together.

2. Top Trending Green Acts

Below were some of the top highlights from the HallowGreen Challenge this year. Many were submitted to us from our participants and we’re proud to show off our community’s support of climate action in a variety of unique ways. 

3. Individual Participants

We had many unique participants from around the world participate and engage in our HallowGreen Challenge. We are grateful for everyone of them! 

Our Challenge reached groups far and wide, including a group in Mexico who translated the challenge in SPANISH. This allowed even more people to participate.

In addition, we had the Honourable Maryam Monsef participate in our challenge – leading to other political groups to take action too. Thank you for sharing and using your voice to amplify climate action far and wide!

4. Community Groups

We had a large variety of groups take part in HallowGreen. They ranged from 

  • Garden Groups
  • Transition Towns
  • Schools
  • Universities
  • Student Groups
  • Outdoor Education Groups
  • Waste management organizations
  • Our Green Act Business Members & Staff
  • Environmental Groups
  • Political Groups
  • Gyms
  • Social Media Influencers
  • Pets

5. Our Business Member Participants

Our business members mean a great deal to us – they help support our mission and values through aligning with our community. We love when they participate in our challenges and get their staff invovled. It helps demonstrate the power of collective action.

6. Our Sponsors

We could NOT have done this without our wonderful “Graveyard Keepers”. A big thanks goes out to Healthy Planet, The Green Beaver Company, The Big Carrot Company, Earth’s General Store, and McLeod’s EcoWater for your generosity.

Here is more details about our sponsors:

Healthy Planet  is your source for healthy living. Their goal is to make the world Healthier and Greener one day at a time. From the vitamins, supplements, produce, groceries & health foods they sell, to the socially responsible manufacturers & distributors we work with, they put everything they do through the Healthy Planet filter. They believe that even the smallest, simplest of positive actions every day can result in big changes toward a better, healthier life for yourself & for the planet.

The Green Beaver Company provides healthy, natural products for your family and for ours. Founded by husband-and-wife team Karen Clark and Alain Ménard, whose work in the pesticide and pharmaceutical industries helped shape their interest in natural goods, Green Beaver was developed as a reaction to the harsh chemicals found in children’s shampoos, bubble baths, and other self-care products.

The Big Carrot Company is a worker-owned natural food market that has been committed to local, organic, non-GMO and sustainable food systems since 1983. They are a one-stop shop offering produce, grocery, bulk, body care and a wholistic dispensary. Building community is at the core of their vision which they deliver through education, outreach and giving.

Earth’s General store is Edmonton’s Premiere Zero-Waste and Reduced Waste Store. Earth’s General Store offers visitors information and products that will help them reduce their ecological and social impact on the planet and all inhabitants.

McLeod’s Eco Water is part of the Peterborough community and is setting the industry standard for water treatment in Peterborough and the Kawarthas. McLeod’s EcoWater was established in 1979 and has been treating water problems in this area for over 40 years. Residential, Farm, Cottage and Commercial, their team of experienced, highly trained water treatment technicians can provide affordable solutions to your water conditioning needs.


7. Positive Feedback

We were pleased with the positive feedback we had on various platforms. Although we are limited here to the amount we can showcase, below are a few examples of what people were saying about our challenge. We created a positive buzz!

8.Media Mentions

We were honoured to be featured in many different media outlets from coast-to-coast in Canada this year. From Nova Scotia to Vancouver, we felt we really managed to touch people in Canada- and beyond.

Individually we are a drop – together, we are an ocean.

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